Peter Lord
As executive creative director at oLo Brand Group, Peter Lord oversees a team of senior designers, writers, artists and programmers who translate client objectives into integrated marketing communications that drive sales, build awareness, increase message retention and build brand equity.

Peter founded oLo Brand Group in 2002 to offer clients the depth, resources and expertise usually found only in large agencies in a boutique agency environment. With the benefit of 20 years experience, Peter understands how to shortcut the branding process to produce creative that move target audiences into action in an accelerated timeframe. oLo works with some of the world’s most respected companies including Rockefeller Foundation, Hess, Swatch, Merck as well as start-ups and smaller companies.

Lord was at Grey Global Group for over 10 years where he built a profitable design group within the public relations arm of Grey, servicing such clients as Chase, Port Authority, IBM and Fruit of the Loom. Then as co-creative director at G2, the 100 person branding arm of Grey, he headed brand development for such clients as Pharmacia, Topps, Food Network, and Eli Lilly.

Lord works to develop communications materials that propagate from a single strategic positioning in order to produce a relevant, memorable and aligned brand image that breaks through the visual din of today’s over-saturated marketing clutter.

Lord is a graduate of The School of Visual Arts, where he earned his BFA, and has received numerous design and excellence in advertising awards, including The Art Directors Club, The Type Directors Club, Applied Arts, How, Print and DESI. He commutes to work each day on a tiny, folding  bicycle, holds a patent and loves when clients ask for their logo to be bigger (that last part is a lie). He lives in Manhattan with his wife and perfect daughter.

Elizabeth Carluccio
At oLo, Elizabeth’s focus is creative development of all fashion, apparel and personal care projects. Recent projects have included celebrity fragrance packaging, a European advertising campaign for the fashion line of Mattel’s Barbie apparel, Maybelline packaging and POS and Colgate-Palmolive’s Speed-Stick line.

Prior to oLo, Elizabeth spent 10 years as an Art Director at Liz Claiborne where her focus was to develop and launch new brands. She worked hand in hand with division presidents and marketing teams on all aspects of a product launch, including strategy, brand identity, in-store displays, packaging, direct mail, and other communication campaigns. Elizabeth has worked on a range of products with the fashion industry including men’s & women’s sportswear, shoes, accessories, home furnishings and cosmetics.

It was Elizabeths’ intimate detailed involvement with product launches – from concept to main floor – compelled Elizabeth to first start her own brand identity agency – consulting relationship with companies like Liz Claiborne, Mattel, Gant, Unilever and then joining oLo Brand Group as a Creative Director and Partner.

Elizabeth is a graduate of The School of Visual Arts, where she earned her BFA. She has received recognition of her design through AIGA, Print, and The Type Directors Club.