As executive creative director at oLo Brand Group, Peter Lord leads a team of talented designers, writers, artists, and programmers who transform client objectives into integrated communications that drive sales, build awareness, and increase brand equity. Simple, right? (It's not.)

Peter founded oLo Brand Group in 2002 on a contrarian premise: clients shouldn't have to choose between big-agency firepower and boutique-level attention. With 20+ years of experience, he's mastered the art of shortcutting the bloated branding process to deliver high-level creative that actually works. His client spans global giants—Estée Lauder Companies, Hess, WH Smith, URW, Teneo—to scrappy startups betting everything on getting it right.

Before oLo, Peter spent over a decade at Grey Global Group, where he built a profitable design division within the PR arm, then co-led creative at G2, Grey's 100+ person branding group. There, he spearheaded projects for Eli Lilly, Food Network, VF, and Topps, among others.

Peter's philosophy: every touchpoint should stem from a single strategic positioning, creating a brand identity that's relevant, memorable, and aligned—one that actually breaks through today's visual chaos instead of adding to it.

A graduate of the School of Visual Arts, Peter's work has been recognized by The Art Directors Club, The Type Directors Club, Applied Arts, How, Print, and DESI. He commutes to work on a tiny folding bicycle, holds a patent, and genuinely loves when clients ask for their logo to be bigger. (That last part is a lie.) He lives in Manhattan with his wife and Pica, a dog with better brand recognition than most of his clients.