Without a brand, you’re just a commodity.
As a commodity, your only measure of value is price.

Be consistent:
Keep messages synchronized. Develop a unique visual vocabulary.

Be frequent:
Say it and show it over and over again.

Attach the anchor:
Tie your identity to emotion — the anchor — and do it with exceptional creative.

Be multi- dimensional:
Use different forms of media — seeing the same message in multiple forms of communications tend to validate each other.

Be patient:
Branding takes time!